In my career as a speaker and educator, I’ve been lucky to witness many celebrities speak at the conferences I’ve attended. From former presidents such as Bill Clinton and Jimmy... read more →
Every year, the NAA Education Conference gives me a chance to meet new people in the multifamily industry and catch up with old acquaintances. Many of the conversations I have... read more →
You’ve decided to run a contest on Facebook for your residents, but how can you make the most of your promotion? A contest should increase your Facebook page likes, boost... read more →
Social media is king when it comes to marketing to student renters, but actually making it successful goes beyond a couple of Facebook posts. So what works and what doesn’t when... read more →
PayLease is gearing up for the NAA Education Conference in Denver, and our team can hardly wait to invade the Mile High City. Not only is the NAA Education Conference... read more →
Ben Truehart, VP of Marketing at Product Management at PayLease, recently sat down with Mainsail Partners and shared his strategies behind developing the PayLease brand. ...
Property management companies implement online payments to eliminate unnecessary work and to add convenience to their life. Sadly, some property managers are so overwhelmed at the office that they don’t... read more →
"Values determine our needs, but our needs determine our goals" - Earl Nightingale. Leasing today to a savvier, well informed prospect is challenging at best. But even more difficult is convincing... read more →